Tag: Innovation

  • Just Do It: Transforming Stakeholders Into Brand Evangelists using Philanthropy + Social Media

    Just Do It: Transforming Stakeholders Into Brand Evangelists using Philanthropy + Social Media

    Increasing Competitiveness Through Good Corporate Citizenship Companies today are facing increased pressure to be socially responsible as well as increased competition for customers and for the best employees. As American business and families are on tighter budgets, they are making more conscientious decisions about the purchases they make. There is a subtle shift in the…

  • National Parks, A Uniquely American Innovation

    National Parks are a uniquely American concept. Sparked during the American civil war, the idea has often been in tension with that other American ideal, free markets and private ownership. Nonetheless, we did have the vision and insight that our great American landscapes are a treasure and should be protected by the people for the…